The 12 best sex toy shops in Melbourne to visit and order from
High-quality sex toys, tools and outfits to spice up the bedroom: these Melbourne shops have all your pleasure needs covered.
Shop high-quality sex toys, tools and outfits in a friendly and welcoming environment
Friday 6 December 2024 ShareCopy LinkFacebookTwitterPinterestEmailWhatsApp
Edited by Adena MaierFormer Lifestyle EditorContributors: Liv Condous & Leah Glynn
1. High Tide
- Shopping
- Accessories
- Melbourne
Photograph: SuppliedHigh Tide rallies against the archetype of sex shops emblazoned with flashing neon signs or blackened windows, aiming to make purchasing sex toys a shame-free, approachable and inclusive retail experience. The store sells adult products for all genders and sexualities, including toys, equipment, lubricants and oils, from a curated collection of more than thirty sexual wellness brands.
Order online here.
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2. Sexy Secrets
Photograph: Malvestida Magazine/UnsplashSexy Secrets have two small stores in Melbourne (Epping and Carrum Downs) but manage to make big waves across the city. The staff are knowledgeable and super friendly, and are happy to talk you through the product range – which includes toys for men, women and couples. There’s something for all shoppers here, whether you’re after something high end or are on the hunt for a bargain.
Order online here.
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3. Lucrezia and De Sade
- Things to do
- Fitzroy
Tucked up the far end of Brunswick Street lies Lucrezia and De Sade, a store stockpiled with fetish clothing, accessories and toys to satisfy any pursuit and pleasure. The store boasts one of the most diverse collections of quality fetish and BDSM products in the country, much of which is designed and manufactured on the premises. An incredibly thorough product range and the knowledge of the staff is what distinguishes this little shop from the rest.
Order online here.
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4. Passionfruit: The Sensuality Shop
- Shopping
- Fitzroy
A feminist-owned sex shop means this store is less about raunch and blow-up dolls, and more about buying toys that are fun to use (together or alone). There’s the standard array of high-tech, German and Scandinavian-made vibrators, along with books, lingerie, lubes and oils. Passionfruit is as much about sensuality as it is about sexuality. The perfect place for newbies and couples, the focus here is on being a more attentive and devoted lover.
Order online here.
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Lovehoney
Photograph: Supplied/ Colin HawkinsThis award-winning company has been in the business of pleasure since 2002. Lovehoney prides itself on being super-inclusive and uses its website as not only a store but also a sex positive content portal. You’ll find loads of information on finding the right toys, lingerie, bondage, lubricants and more. They stock wares from all the big names but also have an impressive range of Lovehoney-branded goods, too.
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Wild Secrets
Photograph: Unsplash/ Danis GraverisIt isn’t a secret that Wild Secrets is a great Aussie site for sex toys, bondage gear, lingerie and more. They offer super fast (even same-day!) delivery and discreet packaging plus a great range of toys you often have to search international sites for.
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Femplay
Photograph: Unsplash/ Danis GraverisThis woman-owned sex toy warehouse has been operating since 2002. Femplay stocks an incredibly extensive range, with thoughtful touches like sex toy cleaners, batteries and an encyclopedic catalogue of lubes. Femplay discreetly ships across Australia and to a few international locales for globally-minded lovers.
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Adult Toy Mega Store
Photograph: Unsplash/ Gwen MamanoleasSometimes you just want to shop at the department store, ya know? This horny Myer has many virtual levels of products for you to browse. From anal toys to pheromone candles, Adult Toy Mega Store have got it all. Plus, they take their support of Australian sex lives seriously with an in-house podcast and regular sales.
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Club X
Photograph: Unsplash/ Danis GraverisIt’s highly likely you’ve seen the splashy bricks-and-mortar Club X stores around the country. But did you know you can order from their massive range online? This sexy stalwart has toys, fetishwear, bondage and other accoutrements for all: him, her, them, couples and beyond. Club X’s size and scope also means there are incredible discounts and sales to make the most of too.
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Fleshlight
Photograph: Unsplash/ Danis GraverisThe most specific sex toy purveyor on this list, Fleshlight sells… well, fleshlights mainly. Find a diverse range in their online store with the tubular units coming in different colours, textures and purposes. There are realistic casts of famous models (with an impressive gender parity) to browse or a “create your own” section if you’re a customising customer.
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Adultshop.com
Photograph: Unsplash/ Danis GraverisAside from having killer SEO, Adultshop.com also consider itself to be the passion and pleasure expert. Head here for exclusive kits and bundles, a section devoted to romance and seduction and LGBTQIA-friendly shopping. They also offer free shipping on orders over a modest $59.
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JouJou
Photograph: Unsplash/ Danis GraverisJouJou takes the cake when it comes to tentative buyers. Their site has an excellent beginner’s section that aggregates content and products for those just starting out on their sex toy journey. You can also ramp up the heat if you’re more of an expert with guides for more confident customers after something new and a huge range of products for all tastes and positions on the gender spectrum.
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FAQ
How Much Does It Cost to Open a Sex Store? Complete 2026 Cost Breakdown
Opening a sex store can cost anywhere from $5,000 for a basic online shop to $1.5 million for a large flagship retail store in a major city. The exact amount depends on whether you choose an online model, a small franchise, or a premium brick-and-mortar location. For example, starting an online erotic shop typically requires between $5,000 and $25,000, while a small Romantic Depot franchise in a smaller market ranges from $250,000 to $400,000.
What to Expect in an Adult Shop — A Beginner’s Guide
Walking into an adult shop for the first time can feel a little nervous, but most stores are welcoming, clean, and organized so you can find what you need easily; for example, lubes and condoms are often on one shelf while vibrators and dildos are grouped together, which helps you compare options without feeling lost. Shops usually arrange products by category and price, so you’ll see basic items like condoms and travel-size water-based lubricants ($5–$15), mid-range vibrators ($30–$100), and higher-end toys or luxury silicone items ($100+), making it simple to choose something that fits your budget and needs.
Are Adult Toys Halal in Islam?
Are adult toys allowed in Islam? This question is important for many Muslim couples who want to enjoy a healthy sex life while staying within the boundaries of their faith. In Islam, marital intimacy is encouraged and even praised when it stays halal, private, and respectful. At the same time, Islam clearly forbids masturbation, adultery, and exposing private acts to others, and these rules shape how scholars look at adult toys.
What is the best sex shop in Dallas?
Condom Sense was named the “Best Sex Shop” in the Dallas Observer’s Best of Dallas issue in 2017. Check out their Instagram @condomsensedfw or visit condomsense.us.Apr 22, 2022
Do Sex Store Workers Judge? The Truth Will Surprise You
Here is a revised version with clearer, data-supported, reader-friendly paragraphs. :::writing Do Sex Store Workers Judge? Many people feel nervous when entering a sex store, and surveys show this is common. A 2022 retail behavior study found that over 60% of first-time adult store shoppers reported feeling “embarrassed” or “self-conscious.” This feeling often leads to the assumption that employees are watching or judging. In reality, most workers are focused on helping customers quickly and respectfully, not analyzing what they buy.
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